If you weren’t sponsored by me, it’s very likely that your FLP upline manager will encourage you to do person to person marketing and recruiting, as this is the traditional and most commonly taught method of building a Multi Level Marketing (MLM) business.
Don’t get me wrong, this is good to some degree, because it gets you meeting new people and talking to them about their needs. But you can be so much more successful if your FLP business is also marketed via the Internet.
So what’s the first step with Internet Marketing?
First of all you will probably need a website for your new FLP business. There are various options here.
The simplest option is simply to get one of the official FLP website packages offered to their distributors, for a fixed fee every month (priced from £10 per month, at the time of writing). Although the website is fairly fixed, you do get some template options and you can edit the ready done text to make it a little more personal to you (if you want to).
This option has the advantage of being pre-approved by FLP’s marketing department, and includes links for customer shopping and distributor sign ups (both will be credited to you, which is important).
However the downside is if you take the cheapest option, you will not have your own domain name, but an extended one such as www. aloebeehealth. myflpbiz. com (remove spaces when copying and pasting to your browser). Further you will not be in control of Search Engine Optimization (SEO) features for your website, such as keywords, as all of this comes pre-done within the FLP template.
A second option is of course to buy your own domain name from a website hosting company (such as JustHost.com – the provider I use for most of my own websites) and then build your website, or install a WordPress blog onto it and build it within WordPress.org.
This option is not nearly as difficult as it sounds, because simple websites can usually be built quite easily with templates and site builder software provided by your hosting company or within WordPress. This gives you much more control over content on your website, pages, links, and SEO issues – which means in theory your website should be found more easily in the Search Engines.
The downside is that you will need to submit your website to FLP’s marketing department for approval, and there are fairly strict rules on what content is allowed (especially in terms of health claims associated with Aloe Vera). Further it will not be as easy to link customer purchases and distributor sign ups made via your website to you (for FLP commission payments), although with some assistance from FLP’s technical department, you should be able to build these into your website.
Finally, you cannot leave your website floating out there in cyberspace. You need to use Internet Marketing techniques in order to help your website be found in the Search Engines, such as Google, and also attract more visitors, thus enabling more customer sales and distributor recruitment.
Some Internet Marketing methods:
- Posting information, links and announcements via Social Media, such as Facebook and Twitter,
- Creating interesting and watchable Videos of the FLP business opportunity and/or the products,
- Writing Articles or Blog Posts about Aloe Vera, FLP and related issues that your target market(s) will want to read,
- Participating in health and beauty and/or home business Forums, as an expert – posting useful information and replying to questions, and including your website link.
Watch out for more articles about Internet Marketing coming soon! In the meantime, why not pop over to Copyblogger’s Blog, an ethical helpsite for Internet Marketers?
All the best with your online marketing efforts! 🙂
Google Apps picture thanks to http://www.silky-solutions.co.uk